What is AMA?
The American Marketing Association is the world's largest and most comprehensive professional marketing society with 375+ collegiate chapters, including AMA UCF.
Our AMA chapter is located within the University of Central Florida, the nation’s largest university, and is led by UCF’s top business and marketing students. We are dedicated to driving marketing innovation, enhancing education, and promoting the integration of marketing across all fields.
AMA National is the leading professional organization for marketers, established in 1937 to provide resources, education, and networking opportunities. As the parent organization of AMA UCF, it supports our student chapter with access to industry events, training, and a vast network of marketing professionals. Through this affiliation, AMA UCF members gain valuable insights and connections that help advance their careers in marketing. Learn more about AMA national here!
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Our Mission
Our mission is to empower all students attending UCF by providing them with the essential skills, knowledge, and network needed to thrive in a highly competitive business landscape.
Our Vision
Our organization is dedicated to becoming the most relevant force and influential voice shaping the personal and professional development of students at the University of Central Florida.
Build your Brand
As a member of AMA UCF, you’ll have countless opportunities to grow your professionalism. Attend weekly events like guest speaker sessions, case study competitions, and hands-on workshops designed to help you develop real-world marketing skills and confidence.
Professional Development Workshops
Students of any major gain a competitive edge with workshops on resume building, online presence creation, elevator pitch mastery, personal branding, and interview strategies.
Networking Opportunities
We connect our members with leading companies, employers, UCF faculty, and more through our exclusive network-building and guest speaker events.
Industry Knowledge
Students interested in the Business/Marketing industry are introduced to topics such as:
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Marketing Strategy
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Sales
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Digital Marketing
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Market Research & Analysis
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Communication
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Project Management
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Advertising & PR
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Entrepreneurship
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AI
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& Much More!
Pegasus Promotions1
Pegasus Promotion serves as a student-led creative agency within AMA at UCF. Its purpose is to connect academic knowledge with practical experience by engaging members in real client initiatives.
Every term, participants in Pegasus Promotion partner with companies and community enterprises to craft innovative, analytics-focused strategies that produce tangible results.
Find Your People
As you grow your skills, you’ll also find your community. AMA UCF brings together passionate, like-minded students who inspire and support one another. From collaborative projects to fun socials and networking events, you’ll build connections that strengthen both your personal and professional journey.
